About Us

Crown Diamond Avenue LLC sells fine jewellery in two ranges: moissanite and lab-grown jewellery in 925 sterling silver, and our Gold & Diamonds range in solid 10K, 14K and 18K gold with lab-grown diamonds, natural diamonds and gemstones. We also carry a men's range in sterling silver, solid gold, stainless steel and tungsten, and loose moissanite and lab-grown diamond stones.

What we are

We are a curated jewellery retailer. Every piece is selected individually rather than listed in bulk, and each listing states its stone and its metal in plain terms.

What we are not

We do not operate a workshop and we do not take custom commissions. If you are looking for a bespoke design, we are not the right shop for you.

How we describe our jewellery

Moissanite is described as moissanite — never as a diamond. Lab-grown stones are labelled lab-grown throughout. Solid gold pieces state their karat as given by our supplier. Plated pieces are described as plated, never as solid gold. Natural and lab-grown diamonds are always named as natural or lab-grown. Where a supplier states a GRA or IGI certificate, we say so and we also say that we have not independently verified it.